10 Tips from CharityMania’s Top Performing Fundraisers

Topic: Tips and tricks on how to maximize revenue for your CharityMania fundraiser – tips from the pros

We asked some of the most successful schools fundraisers ($40,000+ in a single fundraiser) to open their play books on how they did it. Here are the best practices they used to win big with their fundraisers.

1. Set Your Goal

Having a specific amount you want to raise in mind is the first step to success. Define how much you need to raise and break it down so everyone in your school knows how many tickets they need to sell. Don’t be afraid to think big and be ambitious with your fundraising goal!

2. Train Your Ticket Sellers

As easy as it sounds, the most common thing top performers do is to simply train their volunteers to sell the promotional tickets. Just walking them through the details of how the tickets work, where to download music, and how to use e-tickets can help to set them up for success.

Many of the top schools either model how the sales conversation goes or provide a sales script. For more information, we’ve also put together simple fact sheets for each of our fundraisers and an in-depth guide to the whole program.

Pro tip: For FootballMania you can even break down the ticket price to make the offer more attractive – “with this $20 ticket, you are only paying $1.17 each week for each chance to win!”

3. Create Urgency

Everybody needs a deadline. Our top performing school fundraisers often put time limits on ticket sales to create a sense of urgency. When sellers have a few deadlines during the fundraising process by which they need to turn in their money and tickets stubs from their sales, it helps them to stay focused, motivated, and organized.

4. Inspire Competition

A little friendly competition never hurt anyone. A pizza party for the class that sells the most tickets or a school t-shirt for the student that sells the most can do wonders to get everyone in the game and increase fundraising success.
To take it to the next level, some schools even offer competitions in different categories like who can sell the most paper tickets, e-tickets, or sell the most on Facebook.
Pro Tip: Invite top ticket sellers from the previous year to help train others and share their secrets.

5. Require Participation

Getting volunteer participation can be one of the biggest challenges for any fundraiser. If you can require everyone to participate, it helps unite everyone around the cause and reinforces the need to raise money.

6. Leverage CharityMania’s Flexibility

CharityMania offers six different fundraisers throughout the calendar year so you can choose the best one based on timing. Schools that raise the most money with CharityMania plan out their events, or even move other fundraising events, so they don’t overlap. If the big Family Fun Day fundraising event happens in the fall, you can use HoopsMania in the spring so you don’t overwhelm your donors with too many fundraisers all at once. Here’s a guide to the timing of each fundraiser:

FootballMania 17 Week – Early September
FootballMania College – Mid September
FootballMania 10 Week – Late October
FootballMania SuperMatch – Early February
HoopsMania – Mid March
BaseballMania 10 Week Spring – Early April
BaseballMania 10 Week Summer – Late July
HockeyMania – Mid December
GolfMania – Early April
MarketMania – Summer and Fall

7. Take Advantage of E-tickets

Many students have aunts, uncles, grandparents, and other friends and relatives in other parts of the country. The big fundraising winners used e-tickets, to make it easy for families to sell tickets well beyond the immediate geographic area.

8. Call the CharityMania Team

If you run into any issues or have any questions about CharityMania, just reach out and give us a call. We’re a family business and on a first name basis with many of our organizations. We’re always happy to help answer any questions you have or explain any aspect of our fundraisers further.

9. Relax, You Don’t Have to Know Sports!

Even the highest performing schools have to remind ticket buyers that no sports knowledge is required to participate. You buy the ticket, have the option to download music, and if you win the administrator of the fundraiser will let you know and send you a check. That’s it!

10. Start Small

FootballMania is the longest duration fundraiser we offer and runs for all 17 weeks of the professional football season.  It is by far our most popular fundraiser, but we do calculate winners each week and winners will need to be paid each week of the fundraiser.  Therefore, some of our top performing schools said they liked started off with HoopsMania to get their feet wet and go through the process when there was just one winner calculation at the end of the college basketball tournament.  Then, they felt like they knew the process and were set up for success when FootbalMania rolled around in the Fall.

Music Downloads and Sweepstakes Game Cards… a winning combination!

To raise money, you sell CharityMania Tickets (prices between $5 and $25 per ticket) and keep 70% of the money you collect. The CharityMania Ticket (i.e. the stub at the top) contains an access code that allows the buyer to download a fantastic set of digital music from our CharityStudio site. Beneath this ticket, a promotional sweepstakes game card gives the recipient a chance to win $1000s in prize money!

Why sell music downloads? Why not just use the Sweepstakes Game Cards?

There is a legal difference between a sweepstakes and raffle. With a raffle, people pay money for a ticket that gives them a chance to win prizes. Only specific types of organizations can conduct a raffle and most states regulate how the raffles can operate. A sweepstakes is not a raffle. A sweepstakes is a promotion that provides extra incentive for people to buy a product that you are selling. The sweepstakes must have a ‘no purchase necessary’ method of entry. In a CharityMania fundraiser, the Sweepstakes Game Cards are promotion only and are not sold directly. Every time someone buys a CharityMania Ticket, they purchase over $5 to $25 worth of premium music downloads (depending on the price of the CharityMania ticket) from our CharityStudio. The Sweepstakes Game Card is a promotion that provides a great extra incentive for a person to support your cause.

Legally, our Sweepstakes Game Cards work much like the game pieces in the Monopoly sweepstakes® at McDonald’s®. You cannot buy a Monopoly game piece directly. Instead, you purchase things like hamburgers and drinks and receive the game pieces for free. The Monopoly game pieces are promotion.

No purchase necessary sweepstakes tst

All CharityMania sweepstakes are “no purchase necessary”. If someone wants a free Sweepstakes Game Card, they can come to your organization and fill out a request form (provided by CharityMania) to get a free Game Card. They mail their completed request to CharityMania along with a self-addressed stamped envelope and then we will mail the person a Game Card. We do not mail them the music download access code (because they are not paying). This process is very standard for all companies that conduct sweepstakes.

What does an example game card look like?

Participants can win $1000s in prizes based on the points scored by teams pre-printed on the back of their sweepstakes game cards. You do not pick any of the teams or need to predict who will win. There is no skill needed to win prizes.

Gamecard-callout-prizes-FM18-20

Watch this quick, 2 minute overview video for the best explanation of how FootballMania works. Trust us, it will save you lots of time.

FootballMania Video
Overview (2 mins)

CharityMania games are all exciting, no-skill necessary sweepstakes based on sports. All game cards have an equal chance to win prize money based on the performance of the random teams pre-printed on the back of the cards. Game card holders do not require any skill or knowledge of the sport. You do not pick any of the teams or predict who will win games. All teams are pre-printed on the game cards and have an equal, and random, chance of winning based on the points they score.

For example, our popular FootballMania game cards contain 3 random teams in each of the 18 weeks of the pro football season (you get 3 new teams each week). A game card's value is equal to the total combined points scored by the 3 teams printed on the card in a given week. Every week, the 15 highest scoring game cards and the 3 lowest scoring game cards all win prizes. There are 4,960 unique game cards in a game, each of which has a minimum 1 in 15.7 chance to win a prize during the season. All of our other fundraisers work similarly, but use different teams from their respective sports.

If you have a game card, make sure to enter the number on the CharityMania website to see if you are a winner. You do not need to take any action in order to win, but you can play along and have fun tracking your card!

Sell electronic tickets (included - no additional cost)

You can sell paper tickets, electronic tickets, or both at the same time with any CharityMania fundraiser. If you sell electronic tickets only, you do not pay any of the printing costs associated with paper tickets (only a $20 setup fee).

With electronic tickets you can raise money from people that are located outside your geographic area with the personalized web page we create for your organization. There are no additional fees and your profit is the same as if you sell paper tickets. It is super simple!

Sell electronic tickets with your personalized fundraising page

seller-give-page-example-image-2 2

Supporters buy tickets online and get them via email

email-laptop

Tickets can be printed at home or tracked online

printer-ticket-red

Music Downloads and Sweepstakes Game Cards… a winning combination!

To raise money, you sell CharityMania Tickets (prices between $5 and $25 per ticket) and keep 70% of the money you collect. The CharityMania Ticket (i.e. the stub at the top) contains an access code that allows the buyer to download a fantastic set of digital music from our CharityStudio site. Beneath this ticket, a promotional sweepstakes game card gives the recipient a chance to win $1000s in prize money!

Why sell music downloads? Why not just use the Sweepstakes Game Cards?

There is a legal difference between a sweepstakes and raffle. With a raffle, people pay money for a ticket that gives them a chance to win prizes. Only specific types of organizations can conduct a raffle and most states regulate how the raffles can operate. A sweepstakes is not a raffle. A sweepstakes is a promotion that provides extra incentive for people to buy a product that you are selling. The sweepstakes must have a ‘no purchase necessary’ method of entry. In a CharityMania fundraiser, the Sweepstakes Game Cards are promotion only and are not sold directly. Every time someone buys a CharityMania Ticket, they purchase over $5 to $25 worth of premium music downloads (depending on the price of the CharityMania ticket) from our CharityStudio. The Sweepstakes Game Card is a promotion that provides a great extra incentive for a person to support your cause by using a non profit auction.

Legally, our Sweepstakes Game Cards work much like the game pieces in the Monopoly sweepstakes® at McDonald’s®. You cannot buy a Monopoly game piece directly. Instead, you purchase things like hamburgers and drinks and receive the game pieces for free. The Monopoly game pieces are promotion.

No purchase necessary sweepstakes

All CharityMania sweepstakes are “no purchase necessary”. If someone wants a free Sweepstakes Game Card, they can come to your organization and fill out a request form (provided by CharityMania) to get a free Game Card. They mail their completed request to CharityMania along with a self-addressed stamped envelope and then we will mail the person a Game Card. We do not mail them the music download access code (because they are not paying). This process is very standard for all companies that conduct sweepstakes.

$10 fundraiser profit & costs

Fundraiser-pages-profit-percent-FM10-10

Youth Sports Teams and Leagues

Types of teams using CharityMania:

CharityMania fundraisers are especially great for club teams, high school teams, and booster clubs across all sports. Here are some of the most common sports that use CharityMania: baseball, basketball, bowling, cheer, dance, football, golf, gymnastics, hockey, lacrosse, martial-arts, misc, rowing, rugby, skeet shooting, skating, soccer, softball, swim, tennis, track, volleyball, waterpolo, and wrestling.

Why our Fundraisers are a great fit:

We have thousands of sports teams across the US who use CharityMania to raise money. Each member of a team typically sells between 10 and 20 tickets and raises a few hundred dollars. The fundraiser is made for a single coach or parent volunteer to manage, so it is great even for small teams.

Catholic Schools and Churches

Types of Catholic organizations using CharityMania:

CharityMania works with all types of Catholic-affiliated organizations, such as Catholic grammar schools, high schools, churches, Knights of Columbus, Catholic high school grad nights, youth groups, and charitable projects funded by a parish.

Why our fundraisers are a great fit:

We have hundres of Catholic-affiliated organizations across the US who use CharityMania to raise money. Parishes and groups typically give each family or memeber around 20 tickets to sell. Each participant can raise a few hundred. The fundraiser is made for a single person to manage, although a couple extra volunteers works best for a parish with hundreds of people that may be selling tickets.

Charitable Service Organizations

Types of charitable service organizations using CharityMania:

CharityMania works with all types of charitable service organizations such as Knights of Columbus, Elks Lodges, Moose Lodges, Masons, Rotary Clubs, American Legion, The Ancient Order of Hibernians, Kiwanis Club, and Lions Clubs.

Why our fundraisers are a great fit:

We have been working with charitable organizations such as Knights of Columbus since the very beginning. Our sports based fundraisers are unique and simple to run. Each member can sell around 20 tickets raise a few hundred. The fundraiser is made for a person or volunteer to manage, so it is great even for small organizations.

Non-Profit Groups & Causes

Types of non-profit organizations using CharityMania:

CharityMania works with all types of non-profit groups such as Pap Corps Cancer Research, Boys and Girl Scouts, Susan G. Komen for the Cure, Leukemia & Lymphoma Society, animal rescue, theater groups, band, Children's Miracle Network, and police and firefighter unions.

Why our fundraisers are a great fit:

CharityMania is proud to work with so many great causes, from cancer research to animal rescue, to police and fire fighter unions. Our sports based fundraisers are unique and simple to run. Each member can sell around 20 tickets raise a few hundred. The fundraiser is made for a person or volunteer to manage, so it is great even for small organizations.